Beyond the Code
A technologist who treats systems as narratives and interfaces as lived experiences.
I build products that scale to millions without losing the discipline of craftsmanship. Technology is not only about solving problems —it’s about expanding what’s possible.
Technical Mastery
Deep expertise in React, Next.js, React Native, and scalable frontend architectures
Product Thinking
Aligning engineering excellence with user needs, business goals, and product vision
Leadership
Leading teams through mentorship, clear standards, and a culture of collaboration
Craftsmanship
Approaching code as a craft — performant, intentional, and built to last
From architecting AI-powered platforms to leading cross-functional teams, I’ve spent over a decade turning ambitious ideas into production-ready products. Every line of code is an opportunity to create something meaningful.
Selected Work
Selected real-world systems I’ve designed, built, and led into production
Professional Journey
A decade of building, leading, and innovating
ZIGAP
Technical Team Lead
Leading the frontend architecture and mobile development of an AI-powered platform delivering real-time interactions across multiple product domains.
Key Achievements
- Built and shipped cross-platform iOS and Android apps using React Native for 10,000+ active users.
- Removed the native Android codebase, reducing maintenance costs by 40% and team size by three engineers.
- Established a unified Git workflow across frontend, backend, and GenAI teams, improving release reliability.
- Designed a real-time socket and SSE-based architecture supporting AI, podcast, music, and memory modules.
- Redesigned the GenAI frontend architecture using Clean Architecture, reducing bug rates by 30%.
Boolooz
Senior Front-End Developer
Senior contributor to a large-scale e-commerce platform, focused on architecture modernization, performance, and developer experience.
Key Achievements
- Led migration to Feature-Driven Development (FDD), improving maintainability by 40% and scalability by 30%.
- Played a key role in migrating the platform from NopCommerce to Next.js, improving page load speed by 40%.
- Spearheaded the transition to a Turborepo monorepo, reducing build times by 50% and deployment complexity.
- Refactored authentication into a standalone app, enabling seamless multi-platform integration.
- Developed AI-powered image search and virtual try-on features, increasing engagement by up to 50%.
BUYNOW
Senior Front-End Developer
Developed and scaled smart retail and IoT-connected applications for unattended smart refrigerator systems.
Key Achievements
- Built a secure consumer-facing app enabling purchases, wallet recharges, and transaction tracking.
- Contributed to a Domain-Driven Design (DDD) migration, improving modularity and scalability.
- Engineered an admin panel managing over 1,000 stations, devices, and firmware updates.
- Built an MQTT-based simulator to enable end-to-end testing and reduce QA cycles by 25%.
- Created a React Native installer app, reducing device calibration time by 80%.
CAN Home Appliances
Technical Team Lead
Led development of the first mobile application transforming traditional home appliances into IoT-enabled smart devices.
Key Achievements
- Delivered Bluetooth- and Internet-enabled mobile apps for ovens, hoods, and stoves.
- Reached over 50,000 active users and enabled large-scale smart home integrations.
- Designed a custom application-layer protocol, improving data exchange speed by 30%.
- Implemented Diffie–Hellman encryption, securing over 100,000 device interactions.
Nireeka Technologies
Senior Mobile Application Developer
Led React Native development for connected smart bike applications with real-time telemetry and analytics.
Key Achievements
- Built mobile apps enabling real-time trip tracking, analytics, and bike configuration.
- Increased user retention by 25% through advanced ride insights and performance metrics.
- Enabled remote control of bike features such as ABS and security systems.
- Improved user satisfaction by 30% through enhanced personalization features.
Smilinno Innovation Hub
Technical Team Lead
Developed cross-platform mobile applications for smart appliances with a focus on reliability and connectivity.
Key Achievements
- Built cross-platform mobile apps for smart appliances (Air Freshener, Hand Sanitizer, Hood) using React Native, increasing engagement by 50%.
- Led a team of four developers, improving delivery speed by 40%.
- Designed custom Bluetooth and Internet protocols, reducing connectivity issues by 30%.
Hoom
Co-Founder & Head of Software Development
Co-founded a smart home startup delivering mobile-controlled IoT products at scale.
Key Achievements
- Built and scaled mobile apps for smart locks and garage door openers with 50,000+ installs.
- Led and mentored a team of six engineers, increasing team productivity by 20%.
- Designed secure Bluetooth and Internet protocols, supporting over 11 million real-world actions.
- Managed more than 1,000 deployed devices across 2,000+ connected doors.
10+ years building production systems · AI, Web & Mobile platforms · Multiple teams led · Millions of users supported
Recognition & Awards
Honored for innovation and technical excellence
DMOND Pitches
University of Tehran
Rastaak Innovation Award
National IOT League Competition
Amirkabir University of Technology
Seedstars (Sumix)
Selected among 500 competing teams
Recognized for pushing boundaries in IoT innovation and technical leadership
Let’s Build Something
Meaningful
I’m always open to meaningful conversations — from product ideas and technical challenges to long-term collaboration opportunities.
The best products emerge from meaningful collaboration and shared ambition.
pouria.r.1990@gmail.com
linkedin.com/in/pouria-rezapour
GitHub
github.com/Pouria22
Medium
Thoughts on frontend, architecture & product
Pouria Rezapour
Frontend Technical Lead · Product-Focused Engineer · Creative Technologist